Branding

Effective branding is the foundation of building a successful business around your music. Using this especially powerful marketing tool, you can bridge the gap in communicating your authentic and unique product to your target audience in a way that builds emotional and personal connections. I can help you with developing your brand from scratch, provide artwork and logo direction, assist in identifying your artist identity and target audience, etc…

touring

Live music has long been a staple in the global music industry. Being able to financially sustain yourself on the road can be extremely difficult. Understanding all of the moving parts that go into successfully booking, routing, lodging, organizing additional acts, selling merchandise, working with venue promoters, tour managing, etc… can be very overwhelming. I have self-booked and organized several tours on my own, without the help of any label, manager, agent, or tour manager. That said, I can assist in creating a tailor made step-by-step plan for you if you are trying to get out onto the road and sustain yourself.

spotify

Spotify is the most popular streaming platform and gives you a great opportunity to capture new listeners and turn them into life-long fans. Through planning, investing properly, and staying consistent, Spotify can also become a large source of income to help with the funding of your career. However this is easier said than done, I was able to achieve consistent growth on Spotify through several strategic moves, networking with the correct people, and fan-funneling traffic from other platforms. If you are aiming to achieve something similar and build a loyal fan-base on Spotify, I am able to share the strategic moves I’ve made and individuals to build relationships with to maximize your growth on the platform.

Revenue streams

Fully developing all possible revenue streams with your music is the keystone to continued growth. Understanding the various opportunities to create revenue within streaming, publishing, royalties, merchandise, touring, distribution, social media, among many others is vital in taking your music from a hobby and transforming it into a sustainable business.

website building

An artist website takes your music to the next level. Any artist trying to turn their music into a sustainable career needs to have a powerful and professional online presence, especially in the internet age. When fans and potential fans find out about your music, they need to be able to locate all of your music and information quickly and easily. The best way to build a powerful and effective online presence is to have an official artist website. One central online hub that contains all of the necessary elements fans need to stay up to date on what you are doing. I built my entire website from scratch and would love to help you create a sleek and effective online home-base for your music and content.

ADVERTISING

It is not a secret that utilizing the internet and social media is the go-to way to develop and build your fanbase in today’s music industry. Managing myself over the past 8+ years, I have learned several ways to utilize social media marketing and advertising to best target potential fans. I will be able to show you the tools I have used and the content that performs best so you can most effectively invest your marketing budgets. I will also be able to guide you through using the dashboards you need to know like Facebook Business/Ads Manager and Google Ads Manager to best build your fanbase on all targeted social media outlets.

Content creation & calendar

Creating and effectively rolling out engaging content promoting your music is imperative in today’s music landscape. However, brainstorming, filming, editing, organizing, and releasing this content can be an extremely labor intensive and mentally taxing process to execute on your own.

I will be able to provide you with advice, insight, and tools to effectively execute content creation for your music and organize it into a content calendar for you to release to short form platforms like TikTok, Instagram and Facebook Reels, and YouTube Shorts on a daily basis. This level of output, paired with organization and consistency, will enable you to build organic engagement and momentum on your social media profiles and song releases, which will then embed your music and content into social media algorithms that will put you in front of potential new fans on a daily basis.

To be transparent, this portion of pursing a career as a music artist has been the most mentally taxing process to fine tune for me. I have great empathy for the artists that create great art, but feel they lack and become overwhelmed with the ‘content’ side of promotion. That being said, I look forward to helping you alleviate this stress by sharing my own experiences, processes, and tools I have developed over time that have helped me maximize consistency and limit mental and creative burnout.

NETWORK

If you have done any surface level research into what it takes to be successful in the music industry, I am sure you have read about the value of building relationships and networking. From other artists, music managers, digital marketers, photographers, videographers, and many more; I have built personal relationships with many people throughout the music industry. Opting-in to my monthly retainer package gives you access to anyone within my network of relationships. I can also help you with things like crafting emails and direct messages to give you the best chance at getting the responses you are looking for and help you create industry relationships on your own.

In addition, I can provide you with the guidance, assistance, and relationships needed to accomplish certain goals like social media verification, Wikipedia page creation, and Google Knowledge panel verification.